Fire + Ice winter sportswear

Based on the legendary 1980s ski movie 'Fire and Ice' by Willy Bogner, the FIRE + ICE brand was founded in 1989 as a fashionable brand for young people with an active lifestyle. Performance and technical styles have been at the heart of the FIRE + ICE collections for over 30 years. Worn in winter for freeriding and in summer for hiking, running or cycling, the collection also suits an urban city look.