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Picture winter sportswear

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From the very beginning, Picture's goal has been to produce the best possible eco-friendly product design. Creating unique designs that stand out with their fresh colours and are appreciated for their good quality. The jackets, trousers, mid-layers and accessories are made from 100% recycled, organic or responsibly produced materials. The idea behind this is that if you want to keep making beautiful descents, you have to take good care of that beautiful nature.

History of Picture

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Jeremy, Julien and Vincent started the Picture brand in 2008 with the common starting point of 100% commitment to responsibility and sustainability-driven eco-design. In 2009, they travelled the world with their idea. The Picture men have a small stand at the ISPO; France and Switzerland are the first countries to become enthusiastic about their brand values and products. In 2010, they create 6 new jackets and 4 new trousers. The Season Jacket makes the covers of ski and snowboard magazines. The colour-blocking style is noticed and appreciated. Even in Russia, they have now heard of Picture.

When they were working on their third collection in 2011, they discovered how much waste was created in such a production process. They decide to save the waste and reuse the materials in the lining of their jackets: They called this the Recovery Fabrics programme. Continuing with this idea, the childhood friends try to reduce their ecological footprint more and more and to keep the production as local as possible. The launch of The Second Life concept takes sustainability to the next level. The idea is that you can make something new out of products that you no longer use, so that you don't create unnecessary waste. Picture makes the Rethink Bag, a backpack, but in the future also a toiletry bag, 2 simple zip bags and a laptop sleeve.

Still in search of world improvement and sustainability, Picture is coming out in 2019 with a snow jacket made from a fabric partially made from plant-based materials such as sugar cane or castor beans, replacing conventional petroleum-based fabrics. The short-term goal is to expand the use of organic materials in their technical clothing line.